Note: Each week, Scooping the News selects five U.S. daily newspapers' Web sites and evaluates how well they are performing in three out of these five areas used to define innovation. Newspapers with a minimum daily print circulation of 100,000 receive scores. This weekly report card shows who is innovating and who isn't. Innovative newspapers attract online readers.
Scooping the News evaluated the following five newspaper Web sites on their design/navigation, reader presence and evidence of continuous updates. Each newspaper received a score ranging from 1 to 4 (1 = no innovation, 2 = limited innovation, 3 = good innovation and 4 = significant innovation). The total of these scores provides an innovation composite score.
1. USA Today: This is what the Web site looks like today. Area scores: design/navigation = 3; reader presence = 3; and evidence of continuous updates = 4. Innovation composite score = 10.
2. The Washington Post: This is what the Web site looks like today. Area scores: design/navigation = 3; reader presence = 2; and evidence of continuous updates = 4. Innovation composite score = 9.
3. The Arizona Republic: This is what the Web site looks like today. Area scores: design/navigation = 4; reader presence = 3; and evidence of continuous updates = 4. Innovation composite score = 11.
4. The Plain Dealer: This is what the Web site looks like today. Area scores: design/navigation = 2; reader presence = 2; and evidence of continuous updates = 4. Innovation composite score = 8.
5. Detroit Free Press: This is what the Web site looks like today. Area scores: design/navigation = 3; reader presence = 3; and evidence of continuous updates = 3. Innovation composite score = 9.
To review the five newspapers evaluated July 27, click here.
To review the five newspapers evaluated July 20, click here.
To review the five newspapers evaluated July 13, click here.
To review the five newspapers evaluated July 6, click here.
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