Note: Each week, Scooping the News selects five U.S. daily newspapers' Web sites and evaluates how well they are performing in three out of these five areas used to define innovation. Newspapers with a minimum daily print circulation of 100,000 receive scores. This weekly report card shows who is innovating and who isn't. Innovative newspapers attract online readers.
Scooping the News evaluated the following five newspaper Web sites on their design/navigation, reader presence and evidence of continuous updates. Each newspaper received a score ranging from 1 to 4 based on changes in its Web site from five years ago to present (1 = no change, 2 = limited innovation, 3 = good innovation and 4 = significant innovation). The total of these scores provides an innovation composite score.
1. The Boston Globe: This is what the Web site looks like today, and this is what it looked like five years ago. Area scores: design/navigation = 4; reader presence = 2; and evidence of continuous updates = 2. Innovation composite score = 8.
2. The Philadelphia Inquirer: This is what the Web site looks like today, and this is what it looked like five years ago. Area scores: design/navigation = 3; reader presence = 2; and evidence of continuous updates = 3. Innovation composite score = 8.
3. St. Petersburg Times in Florida: This is what the Web site looks like today, and this is what it looked like five years ago. Area scores: design/navigation = 2; reader presence = 3; and evidence of continuous updates = 4. Innovation composite score = 9.
4. The San Diego Union-Tribune: This is what the Web site looks like today, and this is what it looked like five years ago. Area scores: design/navigation = 2; reader presence = 3; and evidence of continuous updates = 4. Innovation composite score = 9.
5. The Sacramento Bee: This is what the Web site looks like today, and this is what it looked like five years ago. Area scores: design/navigation = 3; reader presence = 2; and evidence of continuous updates = 4. Innovation composite score = 9.
To review the five newspapers evaluated July 20, click here.
To review the five newspapers evaluated July 13, click here.
To review the five newspapers evaluated July 6, click here.
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