Editor's Note: Each week, Scooping the News will select five U.S. daily newspapers' Web sites and evaluate how well they are performing in three of these five areas used to define innovation. Newspapers with a minimum daily print circulation of 100,000 will receive scores. This will show who is innovating and who isn't. Innovative newspapers attract online readers.
Scooping the News evaluated the following five newspaper Web sites on their design/navigation, reader presence and evidence of continuous updates. Each newspaper received a score ranging from 1 to 4 based on changes in their Web sites from five years ago to present (1 = no change, 2 = limited innovation, 3 = good innovation and 4 = significant innovation). The total of those scores provides an innovation composite score.
1. Lexington Herald-Leader: This is what the Web site looks like today, and this is what it looked like five years ago. Area scores: design/navigation = 2; reader presence = 3; and evidence of continuous updates = 2. Innovation composite score = 7.
2. Knoxville News Sentinel: This is what the Web site looks like today, and this is what it looked like five years ago. Area scores: design/navigation = 3; reader presence = 4; and evidence of continuous updates = 4. Innovation composite score = 11.
3. The Miami Herald: This is what the Web site looks like today, and this is what it looked like five years ago. Area scores: design/navigation = 4; reader presence = 3; and evidence of continuous updates = 4. Innovation composite score = 11.
4. Los Angeles Times: This is what the Web site looks like today, and this is what it looked like five years ago. Area scores: design/navigation = 3; reader presence = 2; and evidence of continuous updates = 2. Innovation composite score = 7.
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