Note: The daily newspaper power rankings appear the last Friday of each month, but we're giving you a little taste of what you can expect Friday from Scooping the News.
There will be a new No. 1 daily newspaper in the power rankings this Friday, as The Wall Street Journal drops from its place at the top down to No. 3. Scooping the News' monthly power rankings for U.S. daily newspapers provide a composite score that takes into account a newspaper's total print and online circulation figures and that newspaper's growth or lack of growth in both areas. A newspaper's composite score reflects both stability in terms of readership base and whether there is growth or a decline in that readership base.
Print circulation figures come from the Audit Bureau of Circulations and online readership figures are reported by Nielsen Online. Scooping the News' formula for calculating a newspaper's composite score is (online readers in millions multiplied by .1) + (percent change in online readers from one year ago divided by 100) + (print readers in millions multiplied by .1) + (percent change in print readers from one year ago divided by 100).
Newspapers are then ranked according to their composite score. The higher the composite score, the higher the newspaper's power ranking. If one newspaper is ranked above another one, the one ranked higher possesses more stable readership and better growth patterns. In essence, the monthly Scooping the News power rankings will reflect which U.S. daily newspapers are performing the best in attracting and keeping both print and online readers.
For the May power rankings, click here. The June power rankings will appear first on YouTube this Friday and then on this blog next week. Click here to watch the video for the May rankings.
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