Newspapers must learn what Web consumers want

When The Baltimore Sun unveiled the new version of its Web site this week, the new layout and features showcased how newspapers are starting to envision a new way of presenting content in an interesting and user friendly manner similar to what's found on highly successful online news sources such as msnbc and CNN. One only needs to see what The Baltimore Sun looked like five years ago to notice the progress.

However; newspapers cannot stop with simply a new Web site design, and they must learn to become more than just electronic copies of their print content with a few blogs and story updates. Readers demand more from online news sources than blogs. Readers want content covering a wide variety of stories with several components to the coverage such as audio, video and the traditional story.

This man (being interviewed by Beet.TV) knows what the modern online news consumer demands from a source. Have newspaper executives figured this out yet?

Talking Points Memo knows a quick way to provide consumers with the world news of the day. If this Web site can do this, why can't newspapers?