Scooping the News evaluated the following five newspaper Web sites on their design/navigation, reader presence and evidence of continuous updates. Each newspaper received a score ranging from 1 to 4 based on changes in its Web site from five years ago to present (1 = no change, 2 = limited innovation, 3 = good innovation and 4 = significant innovation). The total of those scores provides an innovation composite score.
1. The Baltimore Sun: This is what the Web site looks like today, and this is what it looked like five years ago. Area scores: design/navigation = 4; reader presence = 4; and evidence of continuous updates = 4. Innovation composite score = 12.
2. The Commercial Appeal: This is what the Web site looks like today, and this is what it looked like five years ago. Area scores: design/navigation = 2; reader presence = 4; and evidence of continuous updates = 2. Innovation composite score = 8.
3. Fresno Bee: This is what the Web site looks like today, and this is what it looked like five years ago. Area scores: design/navigation = 3; reader presence = 3; and evidence of continuous updates = 2. Innovation composite score = 8.
4. Houston Chronicle: This is what the Web site looks like today, and this is what it looked like five years ago. Area scores: design/navigation = 3; reader presence = 4; and evidence of continuous updates = 4. Innovation composite score = 11.
5. The Oregonian: This is what the Web sites looks like today; and this is what it looked like five years ago. Area scores: design/navigation = 3; reader presence = 1; and evidence of continuous updates = 4. Innovation composite score = 8.
To review the five newspapers evaluated last Monday, click here.