April 19, 2009

Do entertainers even need newspapers anymore?

Newspapers are expected to inform readers and hold public figures accountable, but it's becoming clearer each day that the Web takes care of that first task without any need for or any help from newspapers. For instance, entertainers such as actors, musicians and other kinds of artists used to rely on print media such as newspapers and magazines for spreading the word about their products.

A new rock and roll band named Chickenfoot (seriously, that is the official name) is composed of four members who are no strangers to the mainstream media (Sammy Hagar and Michael Anthony of Van Halen fame, Chad Smith from the Red Hot Chili Peppers, and the original guitar hero Joe Satriani). In preparing to launch their debut album June 7, these four musicians are proving entertainers no longer need newspapers.

In the Internet age, entertainers with Web skills or tech-savvy friends can simply promote their products and inform the public via Web sites, YouTube videos and electronic mailing lists. For several months now, the members of Chickenfoot have taken to updating the public regularly via videos. These videos bridge a gap that traditionally exists between entertainers and the public. It's the same gap that exists between reporters and readers.

For an example of how this new rock band is eliminating the middle person (in this case, newspapers) and taking its message directly to the public, watch the video below:


For an example of what this new rock band sounds like and looks like, watch the video below that features their first single "Oh Yeah":