The Seattle P-I's owner Hearst originally placed a 60-day deadline on its attempt to sell the paper, and said that the P-I would close or go online only in the event of no buyer being found. When that 60-day deadline came, many P-I staffers expected to hear from Hearst. Instead, they were left wondering about the paper's fate, as boxes, paper shredders and recycling bins showed up.
What followed for P-I reporters were days spent fielding calls from subscribers who were also in the dark, meetings with executives who wouldn't take questions and then the ultimate sign of the end -- people started selling P-I memorabilia. Tension spread throughout the P-I newsroom when Hearst executives started trying to recruit staffers to move to the online-only venture.
We all know the rest of the story -- the P-I went online only last week after struggling to get staffers to accept new job offers for the Web version. Tartakoff's insights into the experience of dealing with the demise of a major daily newspaper should be absorbed by all those reporters working at newspapers such as the San Francisco Chronicle, where the end is almost near.